Reviewed · FOOD & BEER TOURS
Reykjavik: Icelandic Food Tour
This Reykjavik food tour is interesting because it turns your first walk through the city center into a food story you can actually eat. You start near Ingólfstorg Square, then hop from stop to stop with a guide who links Icelandic flavors to everyday life in Iceland.
I love the mix of classic comfort food and genuinely bold bites, especially the warming lamb soup and the fermented shark moment. I also like how the tour is guided by real Icelandic personalities, with guides such as Anna, Magnus, Oli, and Einar showing up in the kind of stories you remember longer than the menu.
One drawback to think about: the tour is not suitable for wheelchair users, and you should be ready for fish-forward and fermented foods if you want the full experience.
Key Takeaways Before You Go

- At least 10 Icelandic tastings, with water included at every stop
- Small group limited to 12, so you get real back-and-forth with the guide
- Fermented shark plus a salty licorice pairing, with guidance on how to take the bite
- An Icelandic hot dog that feels like a local ritual, not a tourist stunt
- A final drink at the last stop (beer, soda, coffee or tea, or a shot of Brennivin for age 20+)
- Old Reykjavik walking segments that help you get your bearings fast
Meeting at Hlöllabátar by Ingólfstorg Square, Then Getting Your Bearings

Your tour starts outside Hlöllabátar the Sandwich Shop, facing Ingólfstorg Square and those two tall stone pillars. If you use your phone, aim for CenterHotel Plaza on your right. It is an easy, central meeting spot, and that matters because you want to be focused on food, not hunt-and-peck logistics.
This tour is built around short walking sections, about 20 minutes and later 15 minutes, so you get a practical feel for the old city center without turning your afternoon into a marathon. I like that rhythm. You taste, you walk, you taste again. It keeps energy up on cool or windy days, which is exactly when Reykjavik can test your resolve.
Bring weather-appropriate clothing. Even if the route is modest, Icelandic weather can change fast, and you will be outside waiting at the meeting point, then walking between restaurants. A light layer you can peel on a warm indoor restaurant stop is a smart move.
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Stop One: The First 60 Minutes of Icelandic Tastings

The first food stop runs for about one hour and sets the tone. This is where you start learning what Icelandic food really means on the plate. Think meat, fish, and dairy, not just one idea of rustic cooking. The guiding promise is simple: you will try multiple items, and you will get context for what you are eating.
A big practical win here is that water is included at all stops. That sounds basic, but it changes the whole tasting experience. You are not stuck rationing sips while you decide whether fermented shark is a life goal or a mistake.
You also get your first round of guide storytelling during this time. In the small group setting, guides can keep the pace comfortable. Names that have shown up include Anna, Magnus, Oli, and Bo, and the common thread is that they do more than recite facts. They explain what Icelandic cuisine is built for: staying power, local ingredients, and flavors that cut through the cold.
One consideration: you do not need to be fearless to enjoy this portion. You do need openness. If you already know you dislike all fish, this might be the wrong kind of tour for you, because the itinerary is designed to lead you toward the more adventurous Icelandic icons later.
The Short Central Reykjavík Walk, and the Why Behind the Bites

Between tastings, you get a guided sightseeing segment of about 20 minutes. This is not sightseeing as a checkbox. It is more like a reset button that helps the food make sense.
Here is what I appreciate about this structure: food tours often turn into two things, eating and rushing. This one slows down just enough to connect your bites to place. You start near Ingólfstorg Square, then move through the old center with a guide who can answer questions, whether you want to know what locals actually eat or why certain flavors show up so often.
Guides often bring in broader Iceland context too. For example, Magnus has been praised for weaving in history and current events, and that style matters. When a guide can explain how food fits a country’s daily rhythm, you feel like you tasted something real, not just sampled snacks.
If you are the type who likes to understand what you are eating, these walk breaks are a bonus. They also keep your legs from stiffening if you have just arrived from a flight, or if you plan to head out later for more exploring.
The 45-Minute Restaurant Stop: Cod, Street Hot Dogs, and That Classic Icelandic Mix

Next comes the second restaurant tasting, about 45 minutes long. This is where the tour leans even more into the Icelandic flavor profile you came for: fish-forward options like cod, plus the kind of casual “grab it and go” food Reykjavik does so well.
One of the highlights is a unique Icelandic hot dog, often described as a street staple. You will not be served something generic. You will get the local style, the vibe, and the context for why pylsur is part of the city’s everyday culture.
If you are wondering how this works for appetites, the pacing is gentle. You sample multiple items rather than expecting one big meal. By this point, you typically know what you like and what you want to savor later.
There is also a clear balance to the selections. Traditional Icelandic food can feel heavy on first contact, but the tour spreads the experience across stops. Water shows up again, and you are not just eating one dense bite after another without a rhythm.
One more helpful detail: dietary needs are accommodated. The tour explicitly mentions support for gluten and lactose intolerance, and it also accommodates vegetarians and more. Traditional Icelandic food is meat, fish, and dairy, so substitutions matter, and the guides aim to keep you included rather than parked with a sad plate.
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The Final Walk, Then One Full Hour of Beer and the Big Finish

After another 15-minute guided walk, the tour ends with its longest restaurant portion, about one hour, where you get the chance to choose a drink. This last stop is where the tour’s personality really shows, because it is also the stage for the most memorable tastings.
You can expect a mix of both food and drink, and the included beverage options are clearly laid out: beer, soda, coffee or tea, or a shot of the local spirit Brennivin. Alcohol requires a minimum age of 20 in Iceland, so if you are under that age, you can still choose something non-alcoholic.
This is also where that adventurous Icelandic duo often appears: fermented shark, served as a small bite, and often paired with salty licorice. Reviews and guides put a lot of emphasis on the pairing, and for you that means you are not just being told to be brave. You are being told how to do it in a way that tastes better than your imagination might suggest.
Fermented Shark, Salty Licorice, and the Brennivin Wash-Down

The fermented shark highlight is real. You are served a small piece of fermented shark, and yes, it is a moment. The good news is that the tour does not treat it like a dare with no help.
Guides are praised for explaining the best way to eat the shark, including how to handle the very salty licorice pairing. That pairing matters because Icelandic flavors often rely on contrast: salt to anchor, fermentation to bring depth, and then a drink to reset your palate.
And if you choose it, the end often includes a shot of Brennivin, the local spirit. Guides have been praised for timing and instruction, and one theme shows up again and again: the tasting experience is paced so the shark is not just a shock, it is a flavor you can actually notice and remember.
If you are cautious, you still have options. You are tasting multiple items, so you are not betting the entire tour on one bite. But if you refuse anything fermented, this is probably not the tour for you. The entire arc is designed to get you from comforting staples to the signature Icelandic challenge.
Small-Group Energy, Expert Guides, and Dietary Support That Actually Helps

This tour runs as a small-group experience limited to 12 people. That is the sweet spot for a food tour in a busy city. You do not get lost in a big crowd, and you have enough time to ask questions without feeling like you are holding things up.
All guides are graduates of the Tour guide school of Iceland, and they are described as experts who entertain and educate at the same time. I like that balance. You want stories that connect to the food, not lectures that slow down the tasting.
The vibe is repeatedly described as friendly and personal, and specific guides have been singled out by name, including Anna, Magnus, Oli, Bo, Paul, Stefan, Einar, and Ester E. That variety tells me the quality is tied to the guide training and style, not one lucky superstar.
Dietary restrictions are accommodated. The tour explicitly mentions gluten and lactose intolerance, plus vegetarians. You still should know the core reality: traditional Icelandic food leans on meat, fish, and dairy. So if you have strong restrictions, bring patience for substitutions and be ready for you might not get the exact same thing as the rest of the group.
Price and Value: Why $148 for 3 Hours Can Make Sense

At $148 per person for 3 hours, the price sounds steep until you break down what is included. You are not just buying a meal. You are paying for:
- Food tastings across multiple restaurant stops
- An expert guide plus guided walking segments
- Water included at every stop
- A drink at the last stop (beer, soda, coffee or tea, or Brennivin, with age limits)
When you compare this to buying individual items across Reykjavik, the guide component often becomes the real bargain. You get context, pacing, and access to tastings you might not find yourself, like fermented shark in a guided format.
Another value factor is timing. This is the kind of tour that works especially well on your first or second day because it gives you orientation in the old center and a crash course in Icelandic flavors. After that, you can order with confidence during the rest of your trip.
The only item not included is hotel pickup and drop-off. You meet at Hlöllabátar, so plan to get there on your own.
Who This Tour Fits Best, and Who Should Skip It

This tour is ideal if you:
- Want a high-quality sampler of Icelandic food rather than one heavy dinner
- Like food with stories, not just facts on a menu board
- Enjoy walking a bit in the old center and getting your bearings
- Are curious enough to try fermented shark, even if it is only a small bite
You might skip it if:
- You use a wheelchair, because it is not suitable for wheelchair users
- You refuse seafood or fermented foods completely
- You want long restaurant meals rather than short, multiple tasting stops
If you are traveling as a couple, the tour’s small-group structure can feel especially friendly. Many people also use this type of experience to break the ice after a long travel day, since the guide keeps the energy moving.
FAQ
How long is the Reykjavik Icelandic Food Tour?
It lasts about 3 hours.
How much does it cost?
The price is $148 per person.
What is included in the tour price?
Food tastings, an expert guide, and water are included. A drink is also included at the last stop.
Is there a drink or alcohol included?
Yes. The last stop includes a drink such as beer, soda, coffee or tea, or a shot of the local spirit Brennivin. Alcohol has a minimum age of 20 in Iceland.
How big is the group?
It is a small-group tour limited to 12 people.
Can the tour accommodate dietary restrictions?
Yes. The tour accommodates dietary restrictions such as gluten and lactose intolerance, and it also supports vegetarians.
Where do I meet the guide?
Meet outside Hlöllabátar the Sandwich Shop, facing Ingólfstorg Square and the two tall stone pillars. CenterHotel Plaza is to your right.
What languages is the tour guide available in?
The tour guide is available in English, Spanish, French, German, and Italian.
Is hotel pickup included?
No, hotel pickup and drop-off are not included.
Should You Book This Reykjavik Food Tour?
Yes, if you want a smart first taste of Iceland that mixes proper local food with a guided walk through central Reykjavik. The value comes from more than the menu, you get a tight 3-hour arc with multiple tastings, water at each stop, and a final drink, all in a small group.
Skip it if your comfort zone does not include seafood or fermented flavors. But if you are even a little curious, this tour is one of the easiest ways to turn Icelandic food into a highlight you can talk about later.
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