Reviewed · PUFFIN TOURS
Puffin Travel choice – We decide where to go. Do it like locals
This private day trip is interesting because you are not locked into one preset route. You start in Reykjavik, then Gulla (and sometimes Villi) helps shape the day around what you actually want, from classic sights to quieter places that feel more Iceland than postcard.
I particularly like two things. First, the tour is built around your interests, so you can swap in art, knitting, saga culture, thermal baths, or a kid-friendly plan without derailing the whole day. Second, you get onboard Wi-Fi plus a private, well-kept vehicle, which makes a long drive feel less like a chore and more like part of the adventure.
One consideration: the day runs about 8 to 9 hours, and there is no restroom on board. That means you will want to plan bathroom breaks around stops, and you will also want to keep expectations flexible if the weather is not cooperating, since the experience requires good conditions.
Key things to know before you go

- Gulla and Villi tailor the day around your bucket list, from Golden Circle to art, knitting, sagas, and thermal ideas
- Private transportation only for your group, so you can move at a pace that works for you
- Onboard Wi-Fi and mobile ticket help you stay connected and organized
- Air-conditioned vehicle keeps the drive more comfortable on cold, bright Iceland days
- Museum entrance fees are not included, so budget for any ticketed stops you choose
- No restroom on board, so build in bathroom breaks at planned stops
A Reykjavik Day Built Around Gulla and Villi

The strongest reason to book this kind of private tour is simple: you get a guide who treats your day like it is yours. With Gulla, the pitch is clear. She will help you hand over your bucket list, then she steers you toward places she loves. If you prefer a traditional route with a twist, she can do that too.
I like that the guides are described as attentive and practical. Villi, for example, is credited with being very informative and friendly, plus offering real options based on what your group needs. That matters, because Iceland tours can become a long line of decisions you make on the fly. Here, you get help making those choices early.
There is also a human side to it. One of the recurring themes is that the experience can feel personal, like being hosted by someone you trust. In plain terms, you are less likely to feel lost, rushed, or stuck waiting for a group rhythm you did not choose.
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8 to 9 Hours, Starting at 9:30, with Real Flex

This experience runs about 8 hours, with the schedule described as “7 to 12 hours up to you.” That range is important. It lets you aim for a full day with travel time, without forcing you into a vague “all day” commitment.
The start time is 9:30 am. Starting in the morning gives you daylight to work with, and it also helps if you plan to include driving highlights like the Golden Circle area or the south coast. Iceland can be cold and bright, and morning travel tends to feel easier than bouncing around late afternoon.
Because the guide builds the route based on your interests, the time you have becomes a tool, not a trap. If you want more nature, you can lean that way. If you want culture or a specific theme, you can fit it in. The goal is to fill your daylight hours in a way that feels balanced rather than just packed.
How Pickup, a Clean Car, and Wi-Fi Change the Day

You get private transportation in an air-conditioned vehicle, plus Wi-Fi on board. Even if you do not care about posting photos (I usually do not), Wi-Fi is useful for quick planning. You can confirm meeting points, check weather, and keep your maps organized when roads and conditions shift.
Pickup is offered, and the meeting point is near public transportation. That combo is practical. If you are staying centrally in Reykjavik, you likely avoid the hassle of coordinating taxis for a group day out.
The vehicle is also described as clean and well maintained. That sounds like a small detail, but on a long Iceland drive it matters. You will be spending time inside the car, especially if the weather turns. A comfortable ride helps you focus on the scenery instead of thinking about every stop like it is a problem.
Two small things to note. There is no restroom on board, and meals are not included. So plan ahead: eat before you go, and assume you will handle bathroom breaks during the stops your guide chooses.
Stop 1 in Iceland: Where Your Bucket List Becomes the Itinerary

The first named stop is simply Iceland. In reality, that means the day begins with a conversation and a plan. The guide’s approach is that you set the direction, and they do the work of turning that direction into a route that fits your time.
This is where the customization becomes real. The guide explicitly mentions matching your interests, whether you care about:
- Art, including visiting places tied to artists
- Knitting, with a knitting-style adventure
- Sagas and culture, with plenty of stories and context
- Nature, with unique and spectacular viewpoints
- Thermal baths, possibly including natural ones
- Children in the group, with activities designed for kids
That matters because Iceland has a lot of “choose your own adventure” energy. Without a guide, you can end up doing a checklist version of travel. With this style of private day, you aim for a coherent theme instead. You pick a vibe, then the guide makes the logistics behave.
A final detail that helps: the guide can do more traditional stops like the Golden Circle and south coast too, but with personalization. So if you want the famous places, you can still avoid the experience feeling like a bus tour.
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Golden Circle and South Coast Options You Can Actually Tailor

Even though the day is customizable, there are some classic Iceland “anchors” the guide mentions. The big one is the Golden Circle, plus the south coast options.
If you do the Golden Circle-style portion, the value is clear. You get a concentrated dose of Iceland highlights in one day without needing to plan multiple separate excursions. It is also a good choice if this is your first trip outside Reykjavik, because it gives you an overall sense of how Iceland’s geology, water, and dramatic scenery connect.
The south coast angle is similar, but with a different feel. Think dramatic coastal scenery and big nature energy, with enough variety that you can choose viewpoints rather than just drive past them. If your group likes photography, this is often where the camera work starts to feel worth the trip.
Here is the best way to use this flexibility. Tell your guide what you care about most, then let them decide how many major stops to include within the time window. In an 8 to 9 hour day, “more stops” can sometimes mean “less time enjoying the stops.” A good private guide will keep the pace realistic.
Reykjanes Peninsula and Geothermal Ideas for a Quieter Kind of Iceland

If your group leans toward geothermal areas, the Reykjanes Peninsula is one of the options mentioned. This can be a smart choice when you want Iceland’s heat and earthiness without committing to a super long drive.
Geothermal travel also plays well with the guide’s thermal bath question. The guide asks directly whether you want natural thermal baths. If that is your priority, this type of day works because the guide can steer your day around the timing of when you will want to relax.
One practical thought: geothermal areas often come with wind and cold. If you plan to spend time outdoors before or after any thermal stop, wear layers you can adjust quickly. A private guide cannot change the weather, but they can help you choose when it is least annoying to be out in it.
Landmannalaugar Lava Fields: The Big-Nature Bet

The itinerary overview explicitly mentions Landmannalaugar lava fields. That is one of the most surreal-feeling destinations in Iceland, and it is also a place that can change the entire vibe of your day. It is more about raw nature and otherworldly geology than about ticking off famous stops.
The catch is time and distance. This tour range is listed as 7 to 12 hours “up to you,” so Landmannalaugar might fit best if you are willing to spend a lot of the day driving, and you are comfortable keeping plans fluid based on conditions.
If this is the one you care about most, bring that priority up clearly at the start. Then you can shape the rest of the day around it, rather than trying to force it in at the end. The best private itineraries do not feel like a squeeze. They feel intentional.
Comfort Details That Make a Private Day Actually Work

There are a few practical details that tell you what kind of day this will feel like.
You get:
- Air-conditioned vehicle, helpful when weather swings
- Wi-Fi on board, good for quick planning and staying connected
- Mobile ticket, which reduces the need to print and scramble
- Tips on where to eat, drink, and explore, which is underrated value
You do not get:
- A restroom on board
- Meals included
- Museum entrance fees, since entrance fee to museum’s is not included
This is not a nitpick. These items change how you should pack and plan. For example, if you rely on frequent restroom access, you will want to plan your food and stop schedule carefully. If you want a museum, you should decide in advance whether you want to pay ticket prices for it or keep the day outdoors and viewpoint focused.
Also, service animals are allowed. Meeting the needs of your group is part of what makes the guide approach work, especially when your day needs to move smoothly.
Money and Value: What $865 Buys You
Let’s talk value, because $865 is not a small number on a travel budget. The key is that this price is for a private experience, not a shared bus tour. You are paying for:
- a guide who designs the day around your interests
- a private vehicle that reduces waiting and confusion
- onboard Wi-Fi to keep you efficient
- flexibility to choose between classic stops and more specific themes
So the question is not just, Is it expensive? It is, Does it replace multiple costs and headaches?
If you would otherwise book separate activities, arrange taxis, or try to manage an ambitious self-drive day with multiple “maybe” stops, this kind of private guide can be worth it. You buy time and decision-making help. In a place where weather can throw a wrench into plans, a responsive guide can also help you salvage your day without turning it into a stress test.
If, on the other hand, your group likes to freestyle with no planning and you already know exactly which sights you want, a cheaper shared option might make more sense. This one shines when you want guidance plus personalization.
Who This Private Day Trip Suits Best
This tour style works especially well if you are:
- Traveling as a family with children, since the guide mentions kid-friendly activity planning
- Going solo and want to feel safe and looked after, rather than joining an anonymous group rhythm
- Interested in more than just scenery, like art, knitting, or sagas and culture
- Photographers or planners who want classic stops like the Golden Circle but without the feel of a big group
It is also a strong choice if you like conversations. The guide offers to talk about sagas and culture and to show areas they love. That kind of storytelling matters on an Iceland trip because it helps you understand what you are seeing, not just where to stand for the shot.
Weather Reality and How to Keep the Day From Getting Stuck
The experience requires good weather. That is not a threat, it is just Iceland being Iceland. If weather is poor, you can be offered a different date or a full refund.
So how do you set yourself up for success? Go in with a flexible mindset. Pick your top priority first, then let your guide fill in the rest. If the plan shifts, you still get a meaningful day because the guide is already thinking in options.
Also, dress for the drive, not just for the stops. Iceland weather can change fast, and a cold, bright day can be beautiful but demanding. Layers, gloves, and a hat are worth it even when the sky looks calm.
Should You Book This Puffin Travel Private Choice?
Book it if you want a private guide-led day that actually responds to your interests. With Gulla and Villi, the strengths you should expect are clear: thoughtful itinerary planning, friendly and attentive guidance, and the feeling that the day is built around you rather than around a schedule that does not fit.
Skip it if you want a low-cost, high-volume day with zero decision-making. This is about customization and comfort, not about squeezing in as much as possible at the cheapest rate.
If your goal is to do it like locals, meaning you want fewer generic moments and more intentional stops, this is a strong match. Especially when you care about more than the big-name highlights, this private format helps your day feel cohesive instead of chaotic.
FAQ
What time does the tour start?
The tour start time is 9:30 am.
How long is the experience?
It is listed at about 8 to 9 hours, with the option to choose a length from roughly 7 to 12 hours.
Is pickup included?
Pickup is offered.
Is Wi-Fi included during the tour?
Yes. Wi-Fi is provided on board.
Is this tour private or shared?
It is a private tour. Only your group participates.
Are meals or a restroom on board included?
Meals are not included, and there is no restroom on board.
Are museum entrance fees included?
No. Entrance fees to museums are not included.
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